Last minute holiday sales are the best!
When you support an artist by purchasing something you often provide their:
studio rent, cover the fees for the shows they would like to participate in, enable them to buy supplies, help to buy food/diapers/clothes for their child/children, pay the electric bill or student loans, enable them to order out pizza one night instead of having to cook, put a little in that savings account for their little one and perhaps give them the luxury of not having to worry so much about it all for a little while. (At least that is how it benefits me) thank you!
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